The New Atrium – One of a kind
For decades, the Atrium has been the place of business for many leading international companies. As one of the first buildings to be built in Zuidas, it has always been popular for its unique transparency, mainly characterized by the huge open space (the ‘atrium’) that allows the sunlight to flood in, and its floors spanning up to 4,500 m2 each. Realizing the enormous potential of this building, Victory Advisors bought it in 2013 and called in G&S Vastgoed, the project developer of many of the most attractive high quality products in the Zuidas, to help add a new chapter to the Atrium’s history.
Erik: ‘The aim of the renovation is to modernize the Atrium whilst keeping its unique character intact, or even to further enhance those features.’ The New Atrium will offer optimal conditions for people to work, meet and relax. ‘It will be a transparent and distinguished place, where people will feel at home’, Martine explains.
The renovation of the entrance, lobby and general area commenced in August 2014. The construction of an underground parking garage will commence before the end of 2014. ‘The underground garage will make it possible to move current car traffic around the Atrium below ground’, Erik explains. ‘That will then free up space for a pedestrian area with trees and benches; an appealing area where people can sit and walk around.’ With fewer parking spaces in the new structure, there will be less car traffic around the area as well. Furthermore, two new towers will be built to offer approximately 20,000 m2 of additional office space.
FOCUS ON HOSPITALITY
As well as offering a wide range of services for tenants, including extensive meeting and conference facilities, dry cleaning and car wash services, the New Atrium will also have a large gym and a high-quality company restaurant for tenants and commercial restaurants for tenants and visitors.
G&S Vastgoed is highly committed to sustainability. As a founding partner of the Dutch Green Building Council (DGBC), G&S Vastgoed was one of the developers of the Dutch version of the BREEAM method, which measures the sustainability of new and existing properties. The New Atrium will be renovated in such a way that it will score high on the sustainability scale. According to Martine, ‘The measures to be taken will not only contribute to a healthier environment, but will also reduce energy costs for tenants of the New Atrium.’
COLLABORATION WITH MUNICIPALITY
Erik Moresco emphasizes that, from the outset, the project has benefited from strong collaboration with Klaas de Boer, director of Dienst Zuidas, and the municipality of Amsterdam. The municipality organized a meeting with neighbours of the Atrium and the project developers at an early stage, which has contributed to a good understanding between all parties involved.